Pas Panelen

  • Design
  • Development
  • Email automation
  • SEO


Sandwich panels are a relatively unknown product for the average Dutch person, yet they appear frequently in daily life. They are used, among other things, for truck trailers, construction huts, and even caravans. In this traditional market, the line between what can and cannot be shown is very thin. This is a difficult obstacle when you want to work on your online presentation and brand awareness. Rubrix was challenged to devise a clear online strategy with Pas Panelen to reach the right target group without giving away too many secrets.

In addition to forming a “business card,” the goal of the website is to generate more leads. Tools used for this purpose include a brochure that visitors can receive via email and a newsletter. This has resulted in a large number of leads and assignments for Pas Panelen and can therefore be considered a success.

What makes this project unique is that we developed a house style for the Pas Panelen website, which we have reused for other companies closely related to Pas Panelen. The challenge was to develop three separate sites with their own layout, content, and colors, but recognizable as a whole. See below how we approached this.